Aaj Tak tops YouTube Hindi News weekly ranking – Exchange4Media

The channel's viewership for Week 38 stands at 86.2 million

Aaj Tak has gained 86.2 million views on YouTube, as per the data released for Week 38. This accounts for 22% share in views.
The Hindi news channel from the India Today Network has a formidable edge over its next competitor.
In July, Aaj Tak was leading in the YouTube Live Stream ranking chart with 76359 concurrent users per minute.
In March this year too, the channel took the top spot in the rankings. As per Google trends, Aaj Tak had a search volume of over 1 million among the top 10 searches in Google.
Recently, Aaj Tak announced the launch of Aaj Tak 2. The platform is expected to give Aaj Tak a chance to build itself into a brand of journalistic rigour.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
GroupM's Finecast to host India's first addressable TV summit on December 7
12 hours ago
BARC rating process has more clarity now: Rahul Shivshankar
20 hours ago
Can digital compete with TV for sports revenues?
20 hours ago
Priyanka and Suresh Raina’s ‘maate’ rolls out its first OOH campaign
11 hours ago
Famous Innovations elevates Mithila Saraf as CEO
12 hours ago
GroupM's Finecast to host India's first addressable TV summit on December 7
12 hours ago
Kartik Aaryan fumes after being denied Doritos in new commercial
13 hours ago
Chirag Joshi named Chief Growth Officer at Samco Asset Management Company
14 hours ago
SEE MORE
Can digital compete with TV for sports revenues?
20 hours ago
Adani open offer ends: Total shareholding in NDTV at 37%
1 day ago
In 2023, we’ll see more advertisers recognise the value of OTT: Gavin Buxton, Magnite
20 hours ago
e4m-DNPA virtual roundtable: Experts to shed light on publisher-platform relationship
20 hours ago
A digital mediapalooza in the making?
20 hours ago
SEE MORE
Ravish Kumar resigns from NDTV
1 week ago
All about the new directors on the Board of RRPR
1 week ago
Bharat Express appoints Hemant Ghai as News Director, Stocks, General Market & Business
6 days ago
Gaurav Laghate joins Mint as Shuchi Bansal moves on
6 days ago
Sumeet Chatterjee joins Larsen & Toubro as Chief Communications Officer
5 days ago
SEE MORE
media-tv GroupM's Finecast to host India's first addressable TV summit on December 7
12 hours ago
media-tv BARC rating process has more clarity now: Rahul Shivshankar
20 hours ago
media-tv Can digital compete with TV for sports revenues?
20 hours ago
media-tv Adani open offer ends: Total shareholding in NDTV at 37%
1 day ago
media-tv Drop in startup advertising creating a dent in broadcasters' ad revenue?
1 day ago
As per BSE data, the open offer garnered a subscription of 53,27,989 equity shares 
By exchange4media Staff | Dec 5, 2022 8:47 PM   |   1 min read
Adani Media Networks has acquired an 8% additional stake in the open offer for NDTV. The company’s total shareholding now stands at 37% in NDTV, say media reports. 
On the last day of Adani Group’s open offer on Monday, NDTV shares traded at a 5% lower circuit.
Vishvapradhan Commercial along with AMG Media Networks and Adani Enterprises launched the open offer to acquire an additional 26% stake in NDTV began on November 22 and was scheduled to close on December 5. The open offer did not fully subscribe, as per the latest update on BSE and NSE. Adani garnered around 58 lakh equity shares of NDTV which was not even half of the total size in the open offer.
As per BSE data, the open offer garnered a subscription of 53,27,989 equity shares accounting for 31.79% of the total offered size of over 1.67 crore equity shares. The data is updated till 4 pm on Monday.
On BSE, NDTV shares closed at ₹393.90 apiece down by 4.95%. During trading hours, the stock clocked its 5% lower circuit of ₹393.70 apiece. Its market cap is near ₹2,540 crore. Last week, on Friday, NDTV shares closed at ₹414.40 apiece.
NDTV stock opened on a broadly flat note at ₹413 a piece, however, picked momentum in early trading hours to reach an intraday high of ₹424 apiece but soon after corrected to drop to the lower circuit on BSE.
 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
By exchange4media Staff | Dec 5, 2022 8:55 AM   |   5 min read
The decline in startup funding across segments has had a cascading effect on TV broadcasters. After all, the new-age startups from segments like edtech, fintech, cryptocurrency, D2C brands, and e-commerce had emerged as one of the biggest advertisers on TV in the last two years.
Aided by record fund infusion from venture capitalists and private equity players in 2021, the tech startups had splurged advertising monies on TV channels to build their brands. Thanks to the reach provided by TV, new-age advertisers have become household names in the country. The TV broadcasters also gained big time as the new-age advertisers became top buyers of big-ticket properties like reality shows and cricket.

With start-up funding hitting an all-time low in the second half of CY2022 due to global inflation and geopolitical tensions, TV broadcasters are also facing the heat as startups are focussing on conserving cash by cutting down on discretionary expenses like advertising.

Sujata Dwibedy, chief investment officer, Amplifi, dentsu India, said TV’s loss was digital and print media’s gain as new-age categories started re-strategising their ad spends due to a funding crunch. She added that the edtech, pharma-tech, and even crypto brands had pulled back their ad spends.

“With the overall shrinking of liquidity, VC funding slowing down, and investment funding shrinking, there is increasing pressure on the startups to focus on the bottom line. Hence, they have started re-strategizing their ad spends. This has led to a drop in ad spends, especially on television. Especially, the key impact properties/ sports events that used to be oversold or blocked by these new brands and at any price have started getting rationalized. The big sports events in the H2 were also struggling to get advertisers this year,” she stated.

Dwibedy noted that the traditional categories came to TV’s rescue even as ad spending by new-age categories had seen a dip. “Thankfully, in addition to the e-commerce category, the traditional auto, two-wheelers, retail and even telecom for that matter bounced back. Realty and travel categories have also seen some amount of revival. TV did not see a huge drop, thanks to the existing categories which are always on, but the growth slowed down, and the categories which revived not only swung in the favour of digital but gave a boost to print media. In fact, during festivals, we saw two books getting published across lead publications,” she added.

According to data sourced from TAM Media, the indexed average volume growth for new-age advertisers/start-ups on TV dropped by 11% in 2022 till October compared to 2021.

Senior ad sales executives from TV broadcasting companies say that the bigger impact of the cutback in ad spending by new-age advertisers was on the value of advertising and not the volume since these companies were big buyers of premium inventory.

“These brands didn’t contribute much to ad volumes as traditional advertisers like FMCG still dominate TV advertising. The impact of the drop in ad spends by these companies was on the yield. These advertisers were on a spending spree since they were in a hurry to build their brands at scale. TV was the perfect medium for them since it helps build credibility,” said an ad sales professional.

He further stated that the GEC and sports genres took a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports. “New-age category has virtually stopped spending on big-ticket properties since they are rationalising their advertising spends.”
Another senior executive from a leading TV network said that the advertising spends from the new-age brands has dropped by over 50% in 2022 compared to the previous year. He also stated that the broadcasters need to start focusing on new advertising categories like emerging Indian companies which are based outside metro cities to fill in the void created by a drop in ad spends by tech start-ups.

“Broadcasters need to focus on widening their advertiser base to avoid over-dependence on certain categories like FMCG or for that matter new-age brands. Small and medium companies represent a huge opportunity for the TV industry. Right now, these companies are spending a lot on digital advertising which is also reflected in the ad revenue growth of Google and Meta,” he noted.

Cheil India Chief Growth Officer Kumar Awanish said that the drop in start-up advertising will create a dent in the ad revenue of broadcasters. With new-age clients re-calibrating their advertising spends, he noted that the digital offerings by large broadcasters have also benefited. “Broadcasters have also created digital offerings and solutions to offer to those new-age advertisers. So, even if ad revenue is going down from one place it is coming to another bucket even if it is not from the same advertiser.”

Awanish also stated that the new-age categories are focussing on efficient media buying through different channels. “If you look at the new-age category, they do TV advertising on two occasions. One, when they are close to raising funds in order to attract the attention of the VCs, and second when they want to expand their reach. Certainly, both these are not the case right now,” he said.  

As of October 2022, the Top 5 new age advertisers/start-ups on TV are Amazon Online India, Think & Learn (Byju’s), Fx Mart (Phonepe), Fashnear Technologies (Meesho App), and Policybazaar.Com. In 2021, Amazon Online India, Think & Learn (Byju’s), Policybazaar.Com, Flipkart.Com, and Fx Mart (Phonepe) were the top advertisers.

The top advertising categories from this segment were Ecom-Online Shopping, Ecom-Wallets, Ecom-Media/Ent./Social Media, Ecom-Financial Services, and Ecom-Education. In 2021, Ecom-Online Shopping, Ecom-Education, Ecom-Financial Services, Ecom-Media/Ent./Social Media, and Ecom-Food/Grocery were the top categories.
 
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Prior to this he was associated with CNBC Awaaz for over 17 years.
By Ruhail Amin | Dec 1, 2022 6:59 PM   |   1 min read
Bharat Express has appointed Hemant Ghai as News Director, Stocks, General Market & Business Segment.
Ghai has been the founder member of the team that launched the Hindi Business News Channel CNBC Awaaz. He was associated with the channel from June 2004 until Jan 2021.
Ghai joined the channel as a summer trainee in 2004 and went up the ladder from Production Assistant (2004), Assistant Producer (2004-2005), Research Analyst (2006-2007), Sr Research Analyst (2007-2010), Associate Editor (2011-2016) and Stocks Editor (2018 to Jan 2021)
He has spent more than one and a half decade in analysing various sectors, stocks and economy in Indian financial markets and has been hosting various business shows and interviewed the who’s who of corporate India for the last decade now.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
BQ Prime Hindi’s editorial focus will be on financial markets, business, personal finance and consumer issues, but will also include politics, health and wellness
By exchange4media Staff | Dec 1, 2022 3:59 PM   |   2 min read
Quintillion Business Media has announced the launch of its latest offering—BQ Prime Hindi. 
“As wealth creation through entrepreneurship and personal financial growth through smart investing are among the key aspirations of India’s millennials, BQ Prime Hindi aims to deliver world-class business & financial journalism in the language of India’s heartland. The platform will engage with and power the dreams of the hundreds of millions of Indians who are most comfortable with Hindi,” the company said. 
BQ Prime Hindi’s editorial focus will be on financial markets, business, personal finance and consumer issues, but will also include politics, health and wellness—providing comprehensive, 360-degree coverage of every issue that business media audiences are interested in. With 5G a reality in India today and which will power the video revolution that has already transformed India to the next level of rich-media consumption, BQ Prime Hindi will not just be digital-first but deliver incisive storytelling through short videos, powerful visual stories, and other evolving, new-age, platform-forward formats to bring news, sharp analysis and actionable advice to life.
Speaking about the launch, Anil Uniyal, CEO, BQ Prime, said, “Even with the plethora of business content we have, the Hindi business news audience continues to remain underserved. BQ Prime Hindi aims to set the balance right. The ‘Bharat’ of today is young, ambitious and confident. BQ Prime Hindi mirrors that in its core values and promise to audiences. With a truly digital newsroom run by young, digital natives, and content focusing on wealth creation in cutting-edge formats, we hope to capture our audience’s vast aspirations and offer a service that empowers their imaginations.”      
Sanjay Pugalia, CEO, AMG and Director of BQ Prime added: “At BQ Prime, we are not just digital-first, but audience-first, and accountability to our readers and viewers is part of our core values. Our aim has always been to create world-class products that enable and empower our audiences and meet them where they are. BQ Prime Hindi’s editorial philosophy is rooted in the principles of wealth creation, growth, prosperity and abundance, anchored by the core tenets of sound journalism that include being progressive, inclusive, diverse and empathetic. My sincere hope is that our latest effort finds a place in our audience’s hearts, just as BQ Prime does.”
 
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
The subscriber count of Kumar's YouTube channel has gone up from 7 lakh to more than 15 lakh in a day since he put out a video talking about his resignation from NDTV
By exchange4media Staff | Dec 1, 2022 3:44 PM   |   3 min read
A day after announcing his resignation from NDTV, veteran journalist Ravish Kumar has released a video on his YouTube channel, saying “he will always remember that red mike.”
In the heartfelt video uploaded on his YouTube channel called Ravish Kumar Official, the journalist said, “9 PM used to be on my mind as soon as I woke up in the morning. But now there will be no 9 PM, no prime-time.”
“I don’t know what I will do at 9 PM now. I love television. I will always remember that red mike.”
Thanking people for giving him love and support, Kumar said, “At a time when the people in power tried to silence my voice, it was the people of the country that showed immense love towards me. I wouldn’t have been able to do anything without my viewers. I urge them all to continue supporting my work, which will now be on my  YouTube channel and Facebook page,” Kumar said in his video. Kumar shared that viewers have been his real editor, who have praised him for good work as well as expressed disappointement when his work was not good enough.
Kumar shared that it is the viewers’ support which is allowing many journalists to express their views on Youtube and Twitter fearlessly. “You have been supporting many websites through subscription. In today’s times, viewers are the biggest institutions of journalism. Journalism does not exist in instituions these days, it exists in the people. It is because of the support of the viewers that journalists are today asking questions fearlessly. This has been the biggest contribution of you viewers to journalism.”  
“It is possible that someone might trample the voice of the people, trample the democracy, but you viewers give us strength. I am proud of you viewers.” 
Commenting on the state of journalism in the country, the journalist said, “Media today has beome the voice of the powerful and not the people. The media in India has changed. The ecosystem of journalism in India is dying. The youngsters who are studying to become journalists will have to do the job of brokers.”
Looking back at his 26-year-long journey at NDTV, Kumar said he joined the channel in 1996 as a translator. In his initial days at the channel, he said,  his job was to go through the letters written by viewers. “I still do that. Even today, you send thousands of messages…I even get handwritten letters!”
Kumar also made a special mention of his women colleagues. “On this day, i would specially want to remember my women colleagues. The honesty and ethics with which they work is commendable, he said.
Ending his long journey with NDTV India, Kumar on Wednesday resigned as its senior executive editor.
In an internal mail, the channel stated that Ravish’s resignation came into effect immediately. “Few journalists have impacted people as much as Ravish did. This reflects in the immense feedback about him — in the ‘crowds he draws everywhere; in the prestigious awards and recognition he has received, within India and internationally,” read the mail. “Ravish has been an integral part of NDTV for decades, his contribution has been immense, and we know he will be successful as he embarks on a new beginning,” the mail read.
The subscriber count of Kumar’s YouTube channel has gone up from 7 lakh to more than 15 lakh in a day after his resignation from NDTV.
 
 
 
 
 
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Yash Chawla, Digital Account Strategist at Google and a former employee of NDTV, shares his feeling on Prannoy Roy and Radhika Roy exiting NDTV holding company RRPR
By exchange4media Staff | Dec 1, 2022 3:18 PM   |   2 min read
“I’m upset, uncomfortable and definitely in pain. It’s not because of a certain organization’s takeover of NDTV but due to the exit of Prannoy Roy, said Yash Chawla, Google Digital Account Strategist at Google and a former employee of NDTV.
Putting up a post on his LinkedIn profile about the founder Prannoy Roy and Radhika Roy exiting NDTV holding company RRPR after a takeover by the Adani Group, Chawla remembered his time at the company and his interactions with the Roys.
“It’s a weird feeling. I’m upset, uncomfortable and definitely in pain. It’s not because of a certain organization’s takeover of NDTV but due to the exit of Prannoy Roy.
I still remember my first interaction with this maverick story teller. ‘Don’t chase what the Govt is trying to tell you, that’s propaganda, always go for what the govt is trying to hide from you, THAT IS NEWS’,” he wrote.
“There was a learning in every single interaction with Doc whether it was over coffee, chai or Nimbu Pani. Thank you for the opportunity. My life changed when I joined this beautiful organization some 15 years ago and it was a privilege to learn and grow here for close to a decade. Made some amazing friends, some relations for life and found my partner in crime Namita Mittal for this lifetime and beyond!,” he added.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Total number of registered MSOs stand at 1748 as of November 30, 2022
By exchange4media Staff | Dec 1, 2022 3:03 PM   |   1 min read
The Ministry of Information and Broadcasting (MIB) cancelled the licences of three multi-system operators (MSOs) in a month, October 31 and November 30, 2022. Amaravara Indigital Media Services, Star Digital Cable Network and Digital Homecast Network had their MSO licence cancelled.
Further, the ministry granted only one new MSO licence between October 31, 2022 and November 30, 2022. ST Broadband Cable Service is the only MSO to receive the new licence on November 11, 2022. 
MIB also granted three provisional registration to Tamil Nadu Arasu Cable TV Corporation Ltd, Godfather Communication Pvt. Ltd and M/s Intermedia Cable Communication Pvt. Ltd.  
Also, MIB closed the application of SITI Digital Home Cast Narwana Pvt. Ltd. as the applicant failed to submit requisite documents. 
The total number of registered MSOs has declined to 1748 as of November 30, 2022 from 1753 on October 31, 2022. 
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.
ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode – 201301
(0120) 4007700
Connect With Us !
25000+ Industry Leaders already read it everyday
By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

source

Leave a Reply

Your email address will not be published. Required fields are marked *